Private label MOQ explained: how the minimum is counted

By WINVN INT · Updated

Our minimum is 50 pieces per item for coffee wood, Gorilla coffee wood, loofah, hemp and coco coir toys, and 100 per item for pet beds and other lines. It is counted per product code, not per size and not per order. Your own label or logo does not raise it: private label orders have the same minimum as plain ones.

  • For new brands and Amazon sellers
  • Before the first order
  • About 5 minutes to read
A hand holding a bundle of coffee wood chews

What "per item" means

An item is one product code, such as our coffee wood chew. A size is not a separate item. Size names differ between buyers, and we pack by product code. Our coffee wood codes run CC01XS to CC01XXL, and an order of 50 coffee wood chews split across four sizes is one valid line.

Three coffee wood dog chews of different thickness stacked on a white surface
Coffee wood chews in more than one size. One item, so one minimum of 50.

On Amazon, each size is its own variation with its own barcode, so a seller may think of four sizes as four SKUs. For our minimum, they are still one item. We write "per item" for that reason, and how the barcodes work is in Amazon size variations and barcodes.

The minimum for each line

LineMinimum per itemCan sizes be mixed?
Coffee wood chews50 pcsYes, any split across sizes
Gorilla coffee wood50 pcsYes
Loofah toys50 pcsAsk us per shape
Hemp toys50 pcsAsk us per item
Coco coir toys50 pcsAsk us per item
Pet beds100 pcsAsk us per model

Several lines can go in one order and one shipment, each with its own minimum. How that works is on our mixed orders page.

Does private label change the minimum?

No. Printing your logo or using your own label has the same minimum as plain goods. What changes is the work around it:

  • Tags: our standard tag is 5 × 9 cm, in kraft or eco cardboard. If you want another size, we print to yours. Your tag goes inside the bag.
  • Barcodes: you create them, for example in Seller Central, and we print them, one code per size.
  • Design: if you want us to design the label, tag or box, design is a paid service, quoted with your order.
  • Laser engraving of your logo on coffee wood is charged, quoted with the order, and starts only once the order is confirmed.
  • Sets: packing in sets of two or three is charged on top.

The packing options are on our packing page, and a full first-launch walk-through is in launching a private label dog chew brand.

Why we suggest 100 when 50 is the minimum

Larger quantities lower the shipping cost per piece, so we suggest 100. That is advice only. 50 per item is the real minimum, and we quote price breaks by volume.

Two coco coir balls and a knotted coco coir rope toy arranged on a white surface
Coco coir balls and a rope toy. Each is a separate item with its own minimum.

For a first order, 50 lets you test a line without much stock. If it sells, the next order can be larger.

What a first private label order can look like

Take three items: 50 coffee wood chews split across four sizes, 50 hemp balls and 50 loofah teddy bears. Each line meets its own minimum, and all three travel in the same shipment. Your tag goes in each bag, your barcodes go on the outside, and the cartons carry our standard shipping mark or your own form.

For plain goods, 50–200 pcs take 8–10 days from the day we receive your deposit. With your own label or box, the timing depends on the artwork, so we confirm it once we have the design file. As a reference for private label and FBA orders, from 5,000 pcs it is 25–30 days, and longer when the requirements are complex.

Custom shapes and custom samples

Standard loofah shapes are Teddy Bear, Fish, Cat, Kitty, Bone and Duck. A shape of your own needs a mould, which we discuss before starting. The mould fee is not refunded.

Workers in a wood workshop between stacks of cut wooden pieces
Inside our workshop.

Samples from our range: your first 3 are free, you pay the shipping. Fully custom samples are charged. As a reference for private label and FBA, samples take 10–15 days from the day the design is approved.

Questions buyers ask about the minimum order

What is your MOQ?

50 pieces per item for coffee wood, Gorilla coffee wood, loofah, hemp and coco coir toys, and 100 per item for pet beds and other lines.

Is the minimum per size?

No. It is per item. 50 coffee wood chews split across four sizes is one valid line.

Is the minimum higher with my own label?

No. Private label orders have the same minimum as plain goods.

Do you design labels?

Yes. Design is a paid service, quoted with your order.

Can I mix several products in one order?

Yes. Each item has its own minimum, and they can travel in one shipment.

Start with 50

Tell us the items, sizes and destination, and we will quote your first private label order.

Ask for a quote Loofah toys

Not sure which items yet? Start with samples: your first 3 are free, you pay the shipping.