Launching a private label dog chew brand from 50 pieces per item
You can start a private label line of natural dog chews with 50 pieces per item, split across sizes, and the same minimum applies whether the goods are plain or carry your brand. The usual order is: free samples, then your tag, box or engraving, then barcodes, then a first production order paid 50/50. With your own label, the timing depends on the design, so start that step early.
- For new brands and Amazon sellers
- Coffee wood, loofah, hemp, coco coir
- About 7 minutes to read
How small can a first order be?
50 pieces per item for coffee wood, loofah, hemp and coco coir toys; 100 per item for other lines such as pet beds. The minimum counts per product, not per size, so 50 coffee wood chews can be split across XS to XXL however you like.
Putting your own label on the goods does not raise the minimum. Private label orders have the same minimum as plain goods.
We do suggest 100 pieces per item where it fits your plan, because the freight per piece comes out lower. That is advice, not a rule.
Step 1: samples
Your first 3 samples are free, and you choose any three. You pay the shipping, and the sample shipping is refunded once you place a qualifying production order. From the fourth sample on, samples are charged and not refunded.
Two kinds of sample are always charged: a sample carrying your label, and a fully custom sample made to a new design. Plain samples tell you about the material; a labelled sample tells you about your finished pack. You may want both, in that order. What to look for when the box arrives is in what to check in natural chew samples.
Step 2: what carries your brand
A natural chew has three places your brand can go. Pick one or combine them.
| Option | What it is | Notes |
|---|---|---|
| Tag inside the bag | Our standard tag is 5 × 9 cm, kraft or eco cardboard | Another size can be printed to your design |
| Kraft box | Small set 20 × 22 × 7 cm · large set 25 × 27 × 9 cm · set of 3 18.5 × 11.5 × 6.5 cm | Wood still goes in its vacuum bag inside |
| Laser engraving | Your logo engraved on the coffee wood itself | Charged, quoted with the order, done after the order is confirmed |
If you do not have artwork yet, we can design the tag, label or box for you. Design is a paid service, quoted with your order. The engraving in the photo above is on our own brands, Petami and WINVN INT; yours would be your logo.
Step 3: barcodes and size codes
You create the barcodes, in Seller Central or as your own UPC or EAN codes, and we print and apply them, one per size. Agree in writing which of our product codes each of your size names means, because size names differ between buyers and we pack to the code. The detail is in size variations and barcodes for natural dog chews.
Step 4: how long production takes
For plain goods, production time counts from the day we receive your deposit:
| Quantity | Production time |
|---|---|
| 50–200 pcs | 8–10 days |
| 200–1,000 pcs | 10–15 days |
| 1,000–5,000 pcs | 25–27 days (loofah: 30 days) |
| One 20ft or 40ft container | 30–45 days |
With your own label, tag or box, we give the time after seeing your design file. As a guide for private label and FBA orders: samples take 10–15 days from the day the design is approved, and orders from 5,000 pieces take 25–30 days. Harder requests take longer.
Step 5: paying for the first order
We work on T/T 50/50. The balance is due when the draft B/L is ready for FOB and CIF shipments, before transport for EXW, and when the goods are finished, before pickup, for small DAP orders by air. Payment goes to our company account.
Three mistakes that slow a launch
- Packing before the packed sample is approved. Our rule is one packed sample, your approval, then the full run. Skipping it means opening vacuum bags and packing again.
- Changing the pack spec after packing. A change after cartons are closed means cutting them open and repacking. Fix the spec first.
- Leaving size names vague. If your "M" is one step off from ours and nobody checks the code, the lot is packed in the wrong size.
Things to know before you plan
- No regional exclusivity. We do not grant exclusive territories to any buyer.
- Photos come with the order. Once you order, we shoot a photo set made for your order. More in product photos for natural chew listings.
- Mix lines in one order. A first order can combine coffee wood with loofah, hemp or coco coir, each at its own minimum. See mixed orders.
The full planning order for an Amazon launch is in selling natural dog chews on Amazon FBA: 7 decisions.
Questions new brands ask
What is the minimum order for private label dog chews?
50 pieces per item for coffee wood, loofah, hemp and coco coir, the same as plain goods. You can split it across sizes.
Are samples free?
Your first 3 plain samples are free and you pay the shipping. Labelled samples and fully custom samples are charged.
Can you design my tag or box?
Yes. Design is a paid service, quoted with your order.
Can you engrave my logo on the wood?
Yes, laser engraving on coffee wood is available. It is charged, quoted with the order and done after the order is confirmed.
Can I have exclusive rights to a product in my country?
No. We do not grant regional exclusivity to any buyer.
How do I pay?
T/T 50/50 to our company account, with the balance due at the stage set by your shipping term.
Start with the material
Start with samples: your first 3 are free, you pay the shipping.